The end of the year is near and MOKO has announced its results for this time of the year. The results kept increasing and the new statistics are satisfying. They are a reflection of the previously taken strategic decision which was to focus on only one market. That market is for the students of US since they are targeted audience. We continued with that strategy since it gave an increase in all of the parts. Other than concentrating on one market, the plan was to leave other categories as well. There were new moves besides these ones, but these two stayed relevant after giving improved results. ‘REC*IT continue to grow among the users since MOKO has a foothold that is strong in colleges of US. That foothold was previously established and it remained the same until now. The number of students is only getting bigger.
The most important achievements are the first launches that count 1,033,000. It is a milestone but we will keep on working for achieving even greater results in the future. The increase is 46% when it comes to Page Views. The number of added colleges is increased since MOKO’s exposure has increased over time. The CEO of MOKO, Shripal Shah, proudly stated that surpassing their first million justified their belief in REC*IT and the value it provides college students as well as administrators. He added how sure and certain he is that the value will stay relevant. Even so, we are working on every detail to update the app. Our goal is to maintain their spot the way it is, without dropping to less positive results. The aim of MOKO is to keep going up using blockchain technology and algorithms to develop social media networking applications based on user behaviours.
This achievement is a true milestone, but it is not an only update. We are quite excited to announce that we added more than 376,799 Unique Visitors. They are the ones responsible for over 71.6 million Page/Screen Views. That is about 190 Page/Screen Views on average per student. We are proud of that achievement and we take it pretty seriously. Since we saw this kind on an upgrade is possible, we are not planning on stopping. We received positive feedback from our users and we are planning to keep it that way. Our community is growing among the students and colleges step by step. These levels of engagement and the take-up of our REC*IT has only confirmed our beliefs that the product is engaging our targeted market – US students. Plus, new projects and updates are in the process.
We are still working on improving our app and enhancing the number of its launches. We are guessing the increase will continue over the time and that the future goals will be met. MOKO announces the results every quarter and the difference is visible. With having the last results in mind, we aim for more in a certain period of time.
MOKO made a strategic decision in a previous year and the results are positive. They wanted to solely focus on one part and to neglect everything else. The decision was to put US student market in first place. Their intention was to stop concentrating on other categories of business and put all the work into one. That plan turned out to be successful. They didn’t spend time on different categories because it would take their time. In the end, results would be partial and unsatisfying. By concentrating on only one specific market, they were able to investigate more. MOKO reached out and understood the demands of this certain market.
The exposure of MOKO increased quite a lot. The exposure went up to over than half of population which includes US college students. In a period of six months, 125 new colleges were added to their list. Another highlight was the execution of a marketing partnership. It was ‘REC*IT first partnership with an important US brand. That move enhanced the name MOKO even more. New partnerships are waiting to be executed. Other brands are getting interested and that will lead to even more satisfying results in the near future.
MOKO has gotten a lot of proposals and they are reviewing them all as well as all possible options. Their aim is to enhance the value of the shareholders, so they can execute their strategy. MOKO made a strong foothold in the colleges of US and in highschools too. That market is giving them a good response and new opportunities. They plan to spread their foothold and make even better results using blockchain technology and algorithms to develop social media networking applications based on user behaviours.
The only thing that decreased was its total expense. It lowered by 5% to $20.1m. Marketing made reductions as well as the benefit expenses for employees. In a previous year, net cash that was used for operations estimated $14.8m. This year, that amount dropped to $12.9m which is a significant difference. MOKO is not stopping when it comes to finding new and improved strategies. There are a lot of more options that they are taking into consideration. These numbers showed there is always room for improvement and enhancement.
MOKO commenced with another app which should help in managing recreational programs and facilities. App making is in the process and they are paying attention to every detail. After this one is finished, MOKO has a few more as sketches. Upcoming apps are not finished and they are yet to be thoroughly planned. There are more different ideas that are discussed. In the end, MOKO might choose only one app to launch, if they find it appropriate. There is a big possibility that the company will launch more apps at once, according to their chairman. He says they are bringing even more innovations and one might not be enough. He continues that the presented ideas are various but equally good and efficient. Therefore, the results in the upcoming years might be even more surprising and satisfying than in this one.