Many are unaware of this term and what it represents. Some of the people, who have heard of it, think it is a new internet. Is it really? It is, without any doubt, an invention that is ingenious. Over time, this technology evolved and people started asking about it. They wanted to know what it is and why is it getting so much recognition.
What blockchain technology does is it creates a part of a new kind of internet. It doesn’t copy digital information, it distributes it. In the beginning, it was created for Bitcoin. Nowadays, the technology community has found more potential in it. Everybody has heard of Bitcoin, it is so-called “digital gold”. Its currency is about $112 billion US. Blockchain is able to make different kinds of digital value. However, you don’t really need to know how it works. You can use it without that knowledge, like the internet. Still, it can’t harm you to know a little about it. This technology is thought of as revolutionary, and since 2018, blockchain developers are in high demand. They are using blockchain technology and algorithms to develop social media networking applications based on user behaviours.
When it comes to its durability, blockchain technology won’t fail. It cannot be in a control of one entity. Since the Bitcoin was invented, in 2008, its blockchain didn’t have problems with operating. It there was any malfunction, it was due to mismanagement or hacking. The concept itself wasn’t causing disruption, human mistake and bad intention were. What blockchain does is it solves the issue of manipulation.
Everyone worries about their safety and privacy because they know how easy it is to get hacked or tricked. The security with blockchain is enhanced and there is no risk when it comes to your data. Blockchain stores the data around its network. You are at risk when the data is stored centrally which is exactly what this technology avoids. Most of the people rely on their username or password, but that is not a reliable option. That type of system is not enough to protect us. Security method that blockchain is using is encryption technology.
Emerge of social media has influenced communication and information technology. Mobile devices are dominant and people spent the most time online via them. With the help of mobile technology, everyone can connect at any place or time. There are many reasons why people have the need to share information. Some of them want to build a certain image, engage with others and keep in touch, or to get involved in the world’s happenings. No matter what the reasons are, they helped social networks in evolving. Nowadays, they can have a real effect on society regarding many questions. Technology is using blockchain technology and algorithms to develop social media networking applications based on user behaviours. What comes next, are the impacts of social media on people and their lives.
More than half of the percent of the population gets all the information from social media. The influence of social media on politics has tremendously increased. Now, they play a big and quite an important role.
There is no doubt it made a great impact on society and its everyday life. For example, Facebook users are a quarter of the population in the world. On this platform, anyone can find people that share the same interests and opinions. It enables people to find someone similar to them with whom they can interact. This is much harder to do in real life. However, it does affect real activism by turning into “slacktivism”. People express their concern, but they don’t engage in social issues. They are not active since they only share contents and press on the “Like” button.
Social media has become a tool for learning and a number of educational institutions are using Facebook, Twiter, Blogs, LinkedIn and wiki for that purpose. People believe that sharing on social media plays an important role in encouraging interaction. Thus, it provides an environment which affects learning.
Social media promotes positive changes but affects social ills as well. One of those ills is cyberbullying that has no extent. Teenagers are using this platform for negative purposes. They insult others, share false rumours and so on. All of that is pressuring them to grow up way too fast in such online world. Their need to fit in and be popular extends to using social media as a tool for that. Besides this, there is also a lack of privacy. There are many threats to users of social media, such as personal attacks, stalking or identity theft. On the other hand, it is the users own mistake when they share contents they shouldn’t.
The end of the year is near and MOKO has announced its results for this time of the year. The results kept increasing and the new statistics are satisfying. They are a reflection of the previously taken strategic decision which was to focus on only one market. That market is for the students of US since they are targeted audience. We continued with that strategy since it gave an increase in all of the parts. Other than concentrating on one market, the plan was to leave other categories as well. There were new moves besides these ones, but these two stayed relevant after giving improved results. ‘REC*IT continue to grow among the users since MOKO has a foothold that is strong in colleges of US. That foothold was previously established and it remained the same until now. The number of students is only getting bigger.
The most important achievements are the first launches that count 1,033,000. It is a milestone but we will keep on working for achieving even greater results in the future. The increase is 46% when it comes to Page Views. The number of added colleges is increased since MOKO’s exposure has increased over time. The CEO of MOKO, Shripal Shah, proudly stated that surpassing their first million justified their belief in REC*IT and the value it provides college students as well as administrators. He added how sure and certain he is that the value will stay relevant. Even so, we are working on every detail to update the app. Our goal is to maintain their spot the way it is, without dropping to less positive results. The aim of MOKO is to keep going up using blockchain technology and algorithms to develop social media networking applications based on user behaviours.
This achievement is a true milestone, but it is not an only update. We are quite excited to announce that we added more than 376,799 Unique Visitors. They are the ones responsible for over 71.6 million Page/Screen Views. That is about 190 Page/Screen Views on average per student. We are proud of that achievement and we take it pretty seriously. Since we saw this kind on an upgrade is possible, we are not planning on stopping. We received positive feedback from our users and we are planning to keep it that way. Our community is growing among the students and colleges step by step. These levels of engagement and the take-up of our REC*IT has only confirmed our beliefs that the product is engaging our targeted market – US students. Plus, new projects and updates are in the process.
We are still working on improving our app and enhancing the number of its launches. We are guessing the increase will continue over the time and that the future goals will be met. MOKO announces the results every quarter and the difference is visible. With having the last results in mind, we aim for more in a certain period of time.