SYDNEY, July 14, 2016
• Development of REC*IT Plus app targeting recreation centre administrators
• College and high school market offers major opportunity
• Significant growth in user acquisition and engagement following portfolio realignment
• First marketing partnership with major US brand executed
MOKO Social Media Limited (MOKO) has announced the development of a new app, REC*IT Plus, a “white label” subscription product targeted at recreation centre administrators, to help them manage recreational facilities and programs.
These markets present a significant opportunity for MOKO. The US college market has an annual discretionary spend of US$163 billion1 and the US high school market US$91.1 billion2.
Progress in 2015/2016 US academic year
MOKO’s core product, REC*IT, also continued to record strong growth in the US academic year just ended. It has now had more than 720,000 first launches (‘user acquisition’), with more than 480,000 first launches in the year, an increase of 114%, and an average of 9.87 screen views per session (‘engagement’), up 32% from 7.5 the previous year.
First integrated marketing partnership
During the period, MOKO also successfully executed the first integrated marketing partnership with a major global franchise restaurant group. The group ran a paid, integrated marketing campaign at 180 colleges in 14 designated market areas across the US during the 2016 spring semester. The program drove awareness and purchase of the group’s products and included inapp promotions and discounts as well as on-site events at select colleges and universities.
Since April MOKO has also completed a fully subscribed capital raising of $A8.2 million before costs.
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